Subway will give away 1 million free subs on July 13 to celebrate a major menu revamp. The sandwich chain will close more than 10,000 US restaurants, about half of its locations, at 6 p.m. on Monday to prepare for the menu overhaul the next day.
For two hours on July 13, Subway will give away up to 1 million free 6-inch Turkey Cali Fresh subs. Customers just have to go to the shop between 10 a.m. and noon local time and request the free sub.According to the press release the sandwich chain is calling the menu changes an Eat Fresh Refresh, a play on Subway slogan. More than 20 menu changes will come to all US restaurants with improvements to almost every core menu item. The more than 20 menu changes include sauces, bread, and proteins.
Subway was one of many restaurants to feel the effects of the pandemic, and it closed more locations than any other large US chain in 2020, ending the period with 1,557 fewer stores, a 6.6% loss. The food chain doubled down on its position, with Haynes insisting the customer favorite is nothing but 100% wild-caught tuna. At the restaurants, mayonnaise is added when prepared.Haynes said the food chain team agreed that our tuna doesn’t need to be touched, our guests love the tuna, it’s a product that company is proud to serve in restaurants. As part of Eat Fresh Refresh, the team will include messaging about how proud it is of its tuna product, and emphasize that there is nothing to hide.