Samsung taking a leap into AI with new Digital Assistant

The South Korean multinational giant Samsung is set to launch another AI-based product called Neon. This AI product is presently under work at Samsung Technology and Advanced Research Labs (STAR Labs). 

However, in 2017 the company had already rolled out its digital assistant named Bixby which is also available across a wide range of devices. This personal assistant can be accessed on smartphones and various home appliances. 

Nevertheless, the AI-based Neon is a new offering by Samsung intended to increase the company’s consumer base in AI technology. Presently, the company has not unveiled any information regarding this product. The independent Samsung entity, the STAR Labs is teasing its launch through social media sites. Moreover, the product has also been accorded online presence with a website named Apart from displaying a tagline reading, “Have you ever met an ‘Artificial’?” the website discloses no other information.

As per the information revealed through recent tweets from the official account of twitter, the product will offer multilingual support and will feature Hindi along with other global languages.

Furthermore, the current CEO and President of STAR labs, Pranav Mistry has announced about the Neon launch through his twitter account. Pranav Mistry, 38, is an India-born and was previously heading Samsung as the Global Vice President. He was also the man behind launching the company’s first smartwatch, ‘Galaxy Gear’.

It is believed that Neon will be competent to offer AI experience up to the human level. Whereas, information regarding the form in which it will available is not still clear. It may either work as a virtual assistant or something very distinct like a robot powered by artificial intelligence. 

The AI-based Neon is expected to launch at CES 2020 in Las Vegas.


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