Jaguar says all its models will be emissions-free by 2025 as it accelerates plans to electrify its complete lineup. Land Rover, the sister brand of Jaguar, will also be introducing six new electric models within five years. The first battery-powered model of Land Rover will be arriving in 2024, it claims.
Following the footprints of Jaguar, even Land Rover plans to have an all-electric version of all car models by 2030 as well. Alongside these models, it expects to sell internal combustion engine SUVs as well. Today, I-Pace is Jaguar’s only electric model built by Magna, a contract manufacturer in Austria. Since it went on sale in 2018, approximately 40,000 cars have been sold globally.
In the 1960s and 1970s, the brand was known for its iconic and high-performance models. Like other carmakers, even Jaguar is facing the challenge of making the transition to electric vehicles. Retaining the power and feeling of luxury combustion engines is the major challenge.
On Monday, Jaguar said that its future electric vehicles’ production would be centered at its historic Solihull plant in the UK. It also noted that all three of its British Plants would be open. Chief Executive Thierry Bollore said, “It’s time to re-imagine the next chapter for both brands.” He also said the Castle Bromwich plant would be focusing on the Non-production activities in the long run.
Jaguar shared not many details on the lineup, but one vehicle will indeed be excluded from the electric transition mission. The discontinued flagship XJ Sedan was undergoing the electric transition. However, the project has now been shelved. Jaguar provided a one-liner reason for the same: “as the brand looks to realize its unique potential.”