The last decade has sensed huge changes in the media and entertainment industry. But businesses create those media and the way marketers advertise on them is extremely remarkable. Cable TV, as an example, a wide range of viewers in the third quarter of 2018. According to The Wall Street Journal, as individuals preferred for subscription-based TV services. Digital streaming is fascinating viewers and marketers alike, with adoption rates at 35% in 2018, up from 28% in 2017.
Blockchain is another component that has the potential to change the industry. One amongst the sector’s primary issues is that the creator’s square measure usually financially robbed by distributors and labels. But, blockchain has the potential to get rid of the centerman from recreation and media distribution.
Augmented Reality & Virtual Reality
While the employment of VR and AR in media and entertainment is comparatively new. Those different realities are already fascinating customers and creating businesses a huge revenue. Captive, for example, has paired blockchain school with AR to form new user experiences in which customers move with brands in new and abusive ways that. Once users subscribe to the app, they’ll acquire “Captive coins.” Those coins will then be purchase real product in the Captive marketplace.
Due to the different personalization created potential by AI, it’s often that generalized, traditional advertisements and product placements can shortly be non-existent. These strategies phased come in favor of a lot of targeted, customized content. Imagine, for example, advertisement victimization your name, or referencing a particular behavior that you just took — sound crazy? Around 71% of customers like customized ads, and — for that reason — marketers do a lot of and a lot of it, sourced from Adlucent.